---
title: Schema Goals: Setting Targets for AI Visibility Growth
slug: schema goals
---

### Guide
### Why Set Schema Goals
Schema goals help track progress toward measurable AI visibility outcomes—like citations, mentions, or assistant referrals.

### How to Define Them
- Set metrics for freshness, coverage, and validation.
- Use tracking dashboards.
- Review performance quarterly.

### Payoff
Clear schema goals turn structured data management into a strategic growth asset.